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Must Have Features for Restaurant Mobile App

The great impact of having mobile apps for restaurants is undeniable and obviously seen but only if implemented right. The two main purposes of a mobile application for the restaurant are to provide ease and convenience and if not developed right with the right features it can become frustrating, boring and very useless instead of useful, practical, intuitive and fun to use. Now that the restaurant owners have recognized the need for a mobile app for their business, it’s our job to make sure they know what the features their app should have are.

User-friendly signup and log in:

This is the first feature that users are going to come across with so the importance of it being effortless is huge and could lead to success or failure right away. Sign up or login should be convenient, not everyone now loves to fill the forms with information but they’d rather login using Facebook, email, etc. other than this, the application should be able to save the user profile for later use. Sign up and login should be very secure but also simple and convenient processes.

Platform compatibility:

The world runs on two platforms: Android and iOS, this is less of an implicit feature but a need that should be explicitly taken care of. Both of the platforms come with different functionalities and features, so for better coverage and to focus on more users the app should be available for both platforms. You cannot skip an entire group of users and expect an app to be a success.

Food menu:

The food menu available on the apps should be customer friendly, app-friendly (knowing the size of the screen is relatively very small) and updated. The categories and subcategories with Food menu pics, price, and modifiers like quantity or combos’ meal should be mentioned loud and clear. The menus available should be easily accessible, easy to navigate and place an order. The menu should always be updated and other than that the unavailability of certain food items of the menu should also be mentioned.

Table Reservations:

Another must-have feature a restaurant app could have is to help the customers make reservations. Since the whole purpose is to bring convenience and ease to the customer’s life, what’s the better way than to help them pre-book the time and date on which they’ like to have dinner or lunch at your restaurant. This saves time for a customer and if the services are exactly like what the customers demand, this could only lead to the success of the business.

Location-Based Operations:

It’s very important for a restaurant apt to have location-based operations, this just not save the customers from the hassle but also the restaurant, modernized location-based techniques like geo-fencing or beacons allow restaurant apps to interact with customers even if they are outside their home somewhere. One can promote food items, spread news of an offer or share news to customers with this feature.

Social Media Integration:

The world revolves around social media these days and so does the customers, they love to share, tweet, post, etc. about their happening. An option for the customers to integrate the app with social media should always be available, to use it or not to use it should be their choice then.

Payments

The feature to allow customers to pay for the orders in-app also helps with the efficiency of the app. The payment method should be simple and smooth, just like sign-up and login, this also could lead directly to the success and failure of the app. Since the payment is being made in advance, so it’s a huge responsibility for an app to make the entire process hassle-free and secure.

Rewards and Discounts:

This feature is not just beneficial for the customers but also for the business. We all know customers love to get rewards and discounts and there are several reasons for this: value addition from the restaurant they’re dealing with, save money, to feel special and benefited using the apps, etc. this ‘rewards and discount’ system helps in winning customer’s loyalty which lasts long-term. On the other hand, this system works in favor of the restaurant too, this also reduces or balances the restaurant’s overall customer acquisition cost.

Customer feedback section:

Since the direct target of restaurant apps are customers their feedback holds great significance, it’s essential to know about your offerings and how to improve it further to greet your customers. Direct feedback help to get advice and constructive criticism which can help remove deficiencies and further provide more optimum food services to your customers.

Rewards and Discounts:

This feature is not just beneficial for the customers but also for the business. We all know customers love to get rewards and discounts and there are several reasons for this: value addition from the restaurant they’re dealing with, save money, to feel special and benefited using the apps, etc. this ‘rewards and discount’ system helps in winning customer’s loyalty which lasts long-term. On the other hand, this system works in favor of the restaurant too, this also reduces or balances the restaurant’s overall customer acquisition cost.

Rating & Reviews:

This section is the window for the outsiders and a result card for the insiders. Rating and reviews can be either of the food items or the services being provided, both of them are important for a business to keep up with their services. For instance, a customer can write a review about a dish they tried so next time this review might help others to decide where ratings on the food items can work in a similar manner.

Engagement with the users:

You always have to keep the importance of customers in view, know what the customers: like, dislike, fav food item on the menu, what food item they’d want to add on the menu, etc. small interactions like these can be very helpful for the restaurant-customer relation and an app should always have a feature where the customers can directly interact with the restaurant and vice versa.