• Paul Blake
• App Development
• 1 April, 2022

Matrimonial Apps

Marriage is an instrumental part of everyone’s life that is a sacred relationship in which two people make the decision of coming together in a lifetime relationship on their own accord. It is a relationship that is highly prioritized in today’s society as both parties involved in the setting want to ensure that they are forming a relationship with people who match their lifestyle, culture, level of thinking, background, etc. With the rise in the use of technology for everything, anything can be done online with just a tap and a click, and even matrimonial businesses are also taking it online.

How are Matrimonial Mobile Apps Making Lives Easy for Everyone?

Matrimonial mobile apps have made lives easy for everyone. There are no third parties or agents involved and people can still get all the necessary information that they need through the apps. Moreover, matrimonial mobile apps have also made it very easy for people to access and provide several offers under the same platform, thus, making the whole process less intimidating.

All in all, these mobile apps have made the complex and daunting task of finding a suitable life partner an easy task for people and their families. With all the information available on the apps, it has also become easier for people to make a decision. Let’s take a look at the influence of these apps. We have broken down the statistics related to matrimonial app market:

Statistics About Matrimonial Mobile Applications & Services

According to reports from different studies, the online revenue of Dating Services in the United States of America was predicted to reach 48.9 million U.S. dollars back in 2019. India, however, takes the lead according to statistics as more than five million marriages are performed every year in the country and the revenue of the online matrimony market was estimated to be around 0.26 billion U.S. dollars in the year 2022.

In terms of investment, things do not look too bad for the matrimonial and dating industry. As a matter of fact, investments from top firms have witnessed the market expand by 25%-30% every passing year. Millennials and Gen Z people, in particular, are finding matrimonial apps very useful. They are investing more effort, energy, and time in these apps than any other mode of socializing.

Furthermore, the penetration of mobile internet in everyone’s daily life is skyrocketing with each passing year. This exponential increase is offering a helping hand to matrimonial services-based mobile apps.

These stats and figures are solid proof that the matrimony industry is bound to grow at a very fast speed in the coming future. They make it easier for people to access the choices they are looking for and that is the reason why you can get more audiences in less than expected time.

Benefits of Developing a Matrimony App

Matrimonial apps have, without a doubt, decreased the pressure on people to find their significant other. Instead of that, they have given people the choice to get involved and search according to their own preferences and choices. Let’s look at the reasons why you should develop such an app:

• Because of the freedom of choosing partners based on personal parameters such as desires, caste, and faith, people prefer dating sites and you get more traffic.
• Audience prefers maximum protection and anonymity and matrimonial apps can provide them that and that brings revenue. You just need to ensure that you are offering them anonymity because that’s what they are looking for.
• Plus, it is an excellent source of ads and promotion. So, you can not only run a matrimonial app but you can also promote your side businesses and other services on the app.

The Final Words

So, the million-dollar question stands; is there any scope and market of a matrimonial mobile app? Yes, there is. Marriage has always been a top-tier priority in humans’ lives and with all kinds of businesses going online, people have kind of stopped meeting each other in real-time and they prefer keeping things virtual. Keeping the need for vitality in sight, an app that can help people meet their potential significant others while allowing them to stay online and also follow social distancing precautions and protocols is something that people are going to love. So, if a great matrimony mobile app comes knocking at their door, people are not going to say no. Hence, the market is always going to be there and it will keep expanding.

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