What Makes a Website Successful
The Internet has considerably transformed our lives as it connects businesses, people, and governments. As such, a website is the main visage of the internet, through which a user can reap the benefits. According to a report, there are approximately 2 billion websites on the internet. It takes only 50 milliseconds for a user to form an opinion about your website. Apart from individual users, websites are also propitious for businesses. This article highlights some key elements businesses can employ to make a successful website.
What is the importance of a website?
There are myriad benefits of websites for businesses. They commonly include:
Websites enable businesses to display professionalism and credibility,
Websites allow businesses to connect with clients effortlessly,
Websites are cost-effective compared to other marketing tools,
Websites are crucial in generating leads and positive ROI (return on investment),
Websites provide businesses with profitable opportunities inside and outside their country of origin.
A website can enable your business to accomplish various marketing strategies.
What are the main qualities of a successful website?
Have a clear goal.
You should have a clear vision of the goal of creating a website. Do you want to promote your business? Or do you want to gain customers? Your goal should be crystal clear in your mind. Similarly, the content of your website should harmonize with your target visitors. Moreover, you should also pin the search intent and plan the user journey on your website.
Make your site mobile-friendly.
As users spend more and more time on their smartphones, your website must be mobile-friendly. If your website offers an adverse user experience, it will likely rank poorly in SERPs.
Make your website secure and credible.
A secure website boosts credibility. Users prefer secure and trustworthy websites, and the presence of a green lock icon means that a business takes security seriously. Use the latest software, enable SSL, create robust passwords and employ tools such as Cloudflare to protect your site from hacking.
Keep your homepage simple.
When designing your homepage, remember the impression you want your customers to get. Make sure that your homepage is easy to navigate. The content on your site should inform visitors about your business, products, and services.
Your website design should be stunning and offer great user experience.
User experience is about offering a pleasant experience to visitors. A successful website should offer an excellent user experience. It commonly includes speedy loading times for pages, better text visibility, and proper functioning buttons.
Add a clear description of your business on your site.
Your site must inform your visitors about your business. Hence, ensure that your main homepage and the other banners are visual demonstrations of your products and services. Furthermore, set your main and footer navigation menus to have an ‘About us’ feature so people can read about your business comprehensively.
Create a pleasing user interface.
It is also important that your website interface leaves a favorable impression on your customers. Therefore it is recommended to use easy and simple fonts and fascinating graphics, optimize your images for a swift speed, enable easy navigation, and add enticing CTAs.
Don’t clutter your website with information.
If you want your website to provide a rewarding user experience, ensure that it is not muddled with information. In addition, maintain a healthy balance between graphics and text on your website.
Incorporate best SEO techniques.
Adopting efficient SEO practices allows search engines to index and rank your website and display it to users. If your website offers quality content, it ranks higher in SERPs. Additionally, the success of a website also rests in employing the best technical SEO practices, content marketing, keyword research, and pay-per-click advertising campaigns to boost traffic to your website.
Do away with inaccurate information.
Make sure that the information on site is up-to-date and accurate. Incorrect information – a wrong product description or simple grammatical mistake – will attract potential customers. Therefore, it is recommended to proofread content thoroughly.
Ensure quick loading time.
Visitors will likely leave a website that loads sluggishly. Loading time is so crucial that it even affects customers’ purchasing decisions. Hence, check that your website loading speed is swift by downloading the latest software, optimizing images, and using an effective website host.
Use appealing CTAs
Your site should lure the visitor to take action. For that, you will need to add a better call to action. These actions include buying a product or service, contacting your company, or downloading a brochure or whitepaper. Therefore, adding a conspicuous link, button, and clear instructions is vital.
Buy a scalable website host.
You should purchase a secure and efficient website host that offers flawless technology and services for your website to be viewed on the internet. Hosting services vary from $2 to $100+ per month. Some renowned website hosting companies include GoDaddy, DreamHost, Bluehost, InMotion, and SiteGround.
Use an effective content management system.
A content management system (CMS) enables you to create and organize digital content. There are different aspects to be considered when selecting a capable content management system, such as ease of use, price, and others. The most commonly used content management systems are WordPress, Squarespace, Joomla, and Drupace.
Regularly update your website with fresh content.
If you want users to visit your site frequently, then you will have to update the content on your website and ensure that it is new and relevant. Your content should be top-notch and contemporary, whether it is the information on your website, articles, or blogs.
Use webmaster tools.
In order to monitor the performance of your website, it is necessary to use tools such as the Google Analytics and Google Search Console. These efficient tools can help you to analyze traffic and monitor the growth of your site. These tools provide key information such as
- The number of visitors to your website
- Number of views on each page
- Bounce rate – the number of users who visit your website and leave after visiting one page.
- Average time spent on each page by visitors
- Keywords that generate traffic
- Backlinks to your site
- Broken links on your site
A well-designed website looks promising and will be favored by visitors and search engines alike – helping you garner more customers and boost business growth. There are numerous elements involved in creating a successful website. By considering the elements mentioned in this article, you can attain the goal of making a successful website.
Coding Pixel is a leading website development company that can help you launch a successful website. Contact our team now!