• Paul Blake
• App Development
• 7 April, 2021

Yoga App

Yoga has origins that can be traced back to 5000 years old, from the South Asian subcontinent, known as India. The practice has tremendous potential in improving a person’s spiritual, physical, and mental state. Moreover, the combination of yoga and technology has resulted in the launch of yoga mobile apps. These apps provide everyone with the ability to practice yoga without ever leaving their homes.

Yoga mobile apps are being hailed as a platform that can change your life, with a series of different yoga asanas packed into one package. As a result, the massive success of yoga mobile apps is easily justified. This opens the door for a number of companies to invest in yoga mobile app development and create a profitable revenue stream.

The Monetary Potential of Having a Yoga App

There are over 300 million people around the world that practice yoga on a regular basis. In the US, the Yoga industry accounts for over 8 billion dollars in revenue. During the coronavirus lockdown, almost every other person was downloading fitness apps and a considerable number of people tried yoga. After all, 9/10 Americans are familiar with yoga and most are willing to try it at least once if not more.

The number of yogis and yoginis has been increasing rapidly since 2012 and the number of registered teachers in the US is between 250,000 – 650,000. Moreover, the reach of an app is global & the global yoga market accounts for $80 billion dollars. Through the right marketing, you can make a small fortune at the very least.

Most Popular Yoga Apps

Here is a list of 5 yoga apps you should study if you are looking to make your own yoga app:

Calm

Meditopia

Yoga Go

HeadSpace

Breethe

Features you Should Consider for your App

 

Yoga Sessions or Classes

Anyone who downloads a yoga app does it for this particular reason most of all. You can integrate videos for this, pictures, animations, and can even integrate live sessions. Moreover, this feature aids yoga instructors in keeping track of their scheduled classes. In the event of unavailability, they may reschedule or postpone classes.

eStore

The yoga industry encompasses a lot more than just workouts and meditation classes. People, for example, need a comfortable dress, mats and bags, towels, blocks and straps, meditation seating, and so on.

People who do yoga, also need yoga gear, and if you are supplying people with these goods. Then it is possible for your app to have some E-commerce features that will allow you to sell your goods, to your customers.

Registration

Your users, no matter who they are, expect customized content. In addition, if you want to use in-app purchases, registration is necessary. It will aid in the identification of a particular user’s transactions so that they are not lost if he uninstalls the app or switches devices. Yoga teachers may also build an account by providing basic information such as their name, age, certifications, basic contact information, and a brief bio. Accounts can be created using an email address or via social media.

Push Notifications

Push notifications are a fantastic feature that can help your yoga app’s interaction in a variety of ways. You can use these to inspire users to attend daily sessions, remind them of upcoming activities, or even let them know about new yoga workout collections on the app. In a nutshell, they’re a fantastic retargeting tool.

Blog Integration

As yoga instructors need to constantly educate their classes. Integrating a blog section in your yoga app can be a great way to do just that. This way, your instructors can simply share a link, rather than having to explain the same thing over and over again. It is also a great way of getting recognition.

Yoga Coach Chat Integration

Your users will have many questions to ask and this can potentially be your USP. Not many apps offer this service, you can also monetize your app through this service. By charging a monthly fee from your users. Moreover, if you have a physical yoga center, then this can help supplement your business.

Daily Challenges

People like a good challenge. It means you can use them to entice consumers to engage with your brand on a regular basis. One of the best ways to hold the audience’s retention rate higher is to give them a sense of achievement. A perfect way to introduce this functionality is to award badges to users when they meet those goals.

Create Events

If you’re hosting yoga sessions, chances are you’ll have some offline activities as well, such as outdoor workshops, practice with invited yoga gurus, and so on. As a result, you can build your own yoga app to keep users updated on such activities. As a result, more customers will be aware of and engage in your campaigns, ensuring that your consumer base stays involved and enthusiastic.

UX/UI Design

All of your features would be useless if they are not presented in a logical order. Your app’s design should be appealing and user-friendly, enabling users to take advantage of all of the app’s features with ease. Since the design of your application is the most critical part of it, you can spend a significant amount of money on it while squeezing the budget for other aspects.

Payment Gateway

To ensure the checkout process is simple and quick, the app should include a variety of payment options. It should also allow users to access their funds directly via credit/debit cards, net banking, and various UPIs such as PayPal, PayTM, Google Pay, and others.

Team Needed to Make Yoga App

Making a yoga app is no joke, it requires many hours of work by industry professionals. So always hire a competent team who has experience under their belts.

• Project Manager
• UI/UX Designers
• Android App Developer
• iOS Mobile App Developers
• Backend Developers
• Testers & QA Analyst

Cost of Yoga App Development

The cost of creating a yoga app is proportional to the number and type of features included, the app’s complexity, the design’s scalability, and the mobile platform is chosen. Aside from that, the cost is determined by the developer’s region. Every country has its own labor costs, and in countries where labor costs are high, the total cost of developing a Yoga app rises as well.

In light of the above, a rough estimate for MVP App will range from $15,000 to $35,000. However, if you want to create a yoga mobile app with advanced features including live yoga session streaming, Yoga VOD streaming, Event Creation, eStore enablement, Ticket Booking, and so on, the development cost of your yoga app would likely increase, with an estimation of $75000 to $200000.

• US-based developer rate: $50 to $250 per hour
• Eastern-Europe based developer rate: $20 to $150 per hour

Also Read: Diet App Development Cost