• # Masifa Bukhari
  • # Web Design
  • # 10 July, 2024

Divi vs. Elementor – Which is Better?

If you’re an entrepreneur looking to create a solid online presence, you probably understand the significance of creating a user-friendly, attractive, and highly converting website. However, with hundreds of page builders available online, selecting the right builder can be challenging, especially when you’re looking at Divi vs Elementor.

But how do you determine which one best aligns with your business? This decision is critical in determining whether you’ll survive in the long run. Choosing a page builder that doesn’t align with your business goals can lead to wasted effort, time, and money, ultimately leading to a website that fails to resonate with your target audience or meet your strategic goals.

In this blog, you’ll learn all there is to know about Divi and page builders. Our comprehensive comparison will be your guide and help you figure out which one’s better suited for your business needs.

Before we dive deeper into this comparative analysis, let’s learn more about these page builders.

What is Divi?

Divi, a popular WordPress theme and website-building platform, is renowned for its A/B Testing. It offers a visual editor for creating innovative websites without coding. As of now, it has over 800 premade web layouts, customization tools, a visual drag-and-drop builder, and a built-in split testing system. It is a premium page builder that comes with a backend editor. Divi is specially designed to streamline design, improve teamwork, and build websites efficiently and effectively.

What is Elementor?

Elementor is a WordPress plugin that is known for its Popup builder. It allows users to build, manage, and host websites. This popular page builder plugin offers prebuilt themes for pages and sections. It is user-friendly and usually doesn’t require any coding experience. Elementor has a freemium model. The free version has a list of functions and customizations, but Elementor Pro offers a theme builder, WooCommerce integration, and custom CSS.

11 Key Differences between Elementor and Divi

In this section, we will compare Elementor and Divi in detail. We’ll explore key aspects such as ease of use, support, speed, UI, compatibility, etc., ensuring you have all the information needed to select the best tool for your business.

Ease of Use

Both Elementor and Divi offer visual builders and drag-and-drop elements. Their gradual learning curves make it easy to use them, even for first-timers. It’s all about getting familiar with one builder over the other.

You can add a widget or module with just one click, and it doesn’t require any coding knowledge. However, Divi’s unique layout makes it a bit tricky for beginners to determine where modules and customizations are.It provides a blank slate on which you can easily draw basic page layouts by adding rows and columns and then construct the page by dragging and dropping widgets. The sections and widgets can be customized without coding. Prebuilt templates for sections and pages further enhance this efficiency.


Both Divi and Elementor provide strong user support. You will enjoy premium assistance as long as you have a valid license for these page builders. This, in turn, will help ensure that your web visitors have an optimal experience.

Users of the Divi page builder plugin are eligible for live chat and round-the-clock support. The Elegant Themes website maintains extensive documentation pertaining to features, FAQs, and customizations.In the base plugin, users have unlimited access to the extensive documentation that Elementor’s website provides. Elementor Pro owners receive premium assistance in the form of live chat, 24/7 help, and frequent plugin upgrades. Elementor has many more online communities. Additionally, content such as online courses and how-to instructions is readily available.


Your website speed is integral for ensuring optimal web functionality. Your consumers won’t wait for your website to load. Here’s what we’ve found about their speed and performance on mobile devices:

PageSpeed Mobile Score75/10083/100
Total Loading Time4.9s4.4s
Speed Index6.8s4.7s
Total Blocking Time110ms30ms
HTTP Requests1839
Total Page Size1.94MB0.96MB

User Interface

Since most user interface designs are subjective, it is difficult to compare them with objectivity. Certain users prefer Divi’s UI, while others prefer Elementor. We can’t really name a winner in this situation. We’ll demonstrate the operation of each tool’s interface here:

Elementor’s backend user interface felt “faster” in the past. For example, the drag-and-drop function was more fluid, the settings panels opened more quickly, etc.Elegant Themes launched a significant backend performance update for the Divi Builder that increased its speed. Significant backend tasks happened 100–700% faster. The choosing time in Elegant Themes’ stress test environment decreased by 155% – from 891 ms to 383 ms.

Both builders are now quite quick in the backend. After this modification, it’s difficult to pick a single builder that performs best in the backend.

See our latest relevant exploration How to Create a WordPress Sales Page?

Prebuilt Templates

Divi and Elementor are excellent choices if you want a template-based approach to website design. Their prebuilt themes help reduce the effort to build your website to half. 

Divi offers more than 200 layout packs with almost 2000 prepared designs for various website sections, such as the About page, Contact page, and Home page. Additionally, Divi’s library of layouts is categorized, making it simple for you to choose designs for your website based on its purpose, whether it be a blog, business, fashion, or the arts. Also, more than 200 website pieces are at your fingertips.Elementor offers over 300 prebuilt templates in categories like technology, business, eCommerce, blog, etc. You get 40 widgets with the free version, and the Pro version gives you access to around 90 widgets. Elementor also has 100 website kits, and they contain different templates for different sections of your website. If you’re a beginner, you can easily create an interactive and professional website using Elementor.


Compatibility with third-party themes and plugins is integral to ensuring an optimized user experience. Seamless integration with popular themes and plugins allows users to leverage the full potential of your page builder while maintaining consistency across their website.

The Divi page builder is compatible with most themes, it provides superior Divi theme integration. You need to be able to employ every well-known plugin available in the WordPress repository.Conversely, practically all WordPress themes and plugins are compatible with Elementor. Additionally, it works with WordPress’s built-in Gutenberg editor. Thus, you can use Gutenberg to generate pages and, with a single click, switch to Elementor when necessary.

Search Engine Optimization (SEO)

SEO is integral to web design, and the page builder you use will most definitely have a strong impact on your website’s ranking. If we had to choose between Elementor and Divi, we’d clearly say that Elementor takes the lead.

Divi’s page builder relies on shortcodes, which are added to your website when you’re designing a page. But when you decide to delete or deactivate the builder, it won’t remove your shortcodes from your website. Hence, your website’s functionality will take a blow, and it would, in turn, impact SEO as well.Elementor doesn’t depend on shortcodes for widgets; instead, it uses clean code to improve a website’s performance. When you uninstall Elementor, your website remains intact; only the design elements are removed.

Theme Builder

Both Divi and Elementor aren’t limited to just designing web pages. You can easily create and edit templates for posts, headers, footers, and pages without any coding experience.

Divi is relatively new as compared to Elementor. You can use its frontend visual builder to design themes and arrange the different parts of your template in the backend editor.Elementor has a more mature theme builder. It allows you to create themes using its drag-and-drop builder, and you can add dynamic content to widgets. But the theme builder is only available if you’re using Elementor Pro.

Styling Options

Both of these builders are highly praised for their styling options. You get to control a large majority of design elements. Hence, it is difficult to choose one over the other.

Divi gives you the option to style on three different levels – design, content, and advanced options. You can find these in Divi’s module settings. The content tab helps you edit the text, image, and background of a moduleThe design tab contains options for shadows, animation, alignment, filters, spacing, etc. The advanced tab will allow you to modify classes and CSS ID, attributes, custom CSS, etc.You can style your pages with three settings tabs in Elementor: content, style, and advanced. You can adjust properties like title, alignment, size, and link under the content tab.You can change elements like font, color, opacity, borders, and more on the style tab.You may adjust responsiveness, custom CSS, layout, motion effects, and attributes in the advanced tab.


Security is an important factor to consider when choosing a website builder. No WordPress plugin or theme, whether it be Divi or Elementor, is 100% secure, and there’s always potential for vulnerability.

Divi’s parent company, Elegant Themes, is working right now to improve the security of its products. Their experts are always on the lookout for new vulnerabilities and patch them up as soon as possible.Security is another major concern for Elementor. They have a team of experts who work to ensure that any vulnerabilities are patched. It is advised that you only use the latest version of the Elementor Page Builder.


It can be difficult to compare prices because Divi can be less expensive in some circumstances while Elementor is more expensive in others. Therefore, one builder may be more economical than the other, depending on how you plan to utilize it.

Here’s the pricing analysis for Elementor Pro vs Divi.

Divi’s parent company, Elegant Themes, is working right now to improve the security of its products. Their experts are always on the lookout for new vulnerabilities and patch them up as soon as possible.

Divi is less expensive if you need a builder for more than one website. Elegant Themes’ plans permit limitless usage. For $89 for a one-year license, you can use it on an infinite number of personal and client websites.

In addition, you can access not only Divi but all items from Elegant Themes with your purchase. You can obtain the following for just that one fee:

– Divi theme
– Plugin for Divi Builder
– Extra Themes
– Bloom plugin (opt-in emails)
– Plugin for Monarch (social sharing)
Four one-year license options are available for Elementor Pro, each with a different number of sites:
Essential Plan1 site: $59.00 annually
Advanced Plan3 sites: $99.00 annually
Expert Plan25 sites: $199.00 annually
Agency Plan1,000 sites (almost unlimited, but capped to prevent misuse): $399 annually
*The prices may vary from what is mentioned above.

See our latest relevant exploration Step-by-Step Guide to Customize a WordPress Theme

Unique Features For Both Divi and Elementor

When choosing between features, we see a clear overlap between these two tools. Both offer full theme-building support, dynamic data support, and visual drag-and-drop interfaces. While all this is true, Divi and Elementor also individually bring other features to the table.

Divi’s standout feature is its built-in A/B testing. It lets you split-test different modules against one another.
For example, you can check how different website elements, like CTAs and visuals, work together.

This tool often tips the scale in Divi’s favor when entrepreneurs are choosing a theme because this unique feature is essential for marketing.
Elementor includes a basic role editor to allow or restrict access to the Elementor interface as a whole, but it’s not nearly as granular as Divi’s role editor.
Elementor’s unique feature is its Popup Builder. You can use Elementor’s interface to design custom popups and display them anywhere on your website.

With Elementor, you can create different types of popups and also use common popup triggers.

You can use this for lead generation, contact forms, promotions, and other activities. While you can find third-party add-ons that can add popup building to Divi.

Divi and Elementor – Pros and Cons

Here are the pros and cons for Divi and Elementor:

What is better for a business, Divi or Elementor?

Both Divi and Elementor are fantastic page builders with amazing visual editors. They offer theme builders and hundreds of different premade templates. However, our comparison indicates that there is no clear winner here. You will have to choose one based on your business needs and expertise.

If you’re an experienced designer and have used custom scripts, you’re better off with Divi. But if you do not want to get into the coding side of page-building, you should choose Elementor.

There are hundreds of happy consumers on both sides, and their teams constantly push out quality updates. Hence, no matter who you choose, you’ll have a great team backing the builder.

Let’s build a scalable website using Divi or Elementor for your business. See our WordPress Development Services


Is Elementor faster than Divi?

Yes, according to the Google PageSpeed Insights test, Elementor performed much better than Divi in terms of loading speed. Elementor loaded a page in 4.4 seconds, while Divi took 4.9 seconds.

Can I use Divi and Elementor together?

While you can use both Divi and Elementor together on the same website, it is generally advised that you don’t use multiple page builders on the same page. They both offer great solutions for page building, but using them together can lead to compatibility issues.

How much do Elementor and Divi cost?

Elementor’s base plugin is free. The pro version costs $59/year for one website, $199/year for 25 websites, and $399/year for 1000 websites. Divi only costs $89/year, or you can get lifetime access for $249.

Is Elementor easier to use than Divi?

Elementor is a much more beginner-friendly page builder than Divi. Since Elementor is a no-code page builder, you do not need coding knowledge to create a web page. You can also use its drag-and-drop feature for a more seamless and hassle-free experience.

Content Specialist
Masifa Bukhari
Coding Pixel

Masifa is a Content Specialist with a bachelor’s degree in marketing and over three years of experience in content marketing and the IT industry. She is passionate about writing and talking about website and mobile app development, e-commerce, and advancements happening in the IT Industry. She creates engaging and user-centric content to optimize digital experiences for these niches. When she is not creating content, you can find her buried in a good book.