• # Masifa Bukhari
  • # Shopify
  • # 26 April, 2024

Web Design for Shopify

Are you an entrepreneur looking to create a solid online presence but need help with the challenges of Shopify web design?

Despite investing hours in designing your store, you probably have encountered a lot of limitations when integrating essential features and apps in your theme that can conflict with your design and impact your user interface and ultimately ROI. Moreover, the decision paralysis that comes with choosing what works for your store and what doesn’t, as someone who’s not a designer, can be very confusing. The realization that your theme design plays an essential role in your survival and growth, coupled with the realization that you can’t handle these technicalities alone, can be overwhelming and disheartening.

But don’t worry! That’s why we’ve compiled this comprehensive guide with our experts to help you customize, launch, and start your Shopify store.

So, let’s begin!

Principles of Shopify Web Design

Principles of Shopify Web Design

Before we dive into design tips and tricks, let’s first understand the basics of designing a highly functional and aesthetically pleasing Shopify store. Your store should be easy to navigate and visually appealing to drive conversions.

Here, we’ve listed the basic principles of Shopify web design:

1. Simplicity

When designing your Shopify website, stick to the age-old rule: “Simplicity is key.” A cluttered website often overwhelms users and can become difficult to navigate. Using simple and clean design elements is essential for ensuring that your products and key information are highlighted. Moreover, it minimizes distractions and improves user experience.

2. Consistency

Consistency is the most important design element. Designers often stress it to emphasize the impact of a consistent look and feel across all the pages; using the same colors, fonts, and design elements throughout the website. A consistent design creates a sense of familiarity and professionalism and improves user experience.

Moreover, consistency in communication media should also be considered because it sets a trustworthy image in the customer’s mind. You can start by using a consistent tone of voice across all pages and stressing website guidelines where needed.

Easy Navigation

3. Easy Navigation

Navigation is essential for Shopify web design. Your website must have a clear navigation structure. It should help users find the information they are looking for. An intuitive navigation structure comprises a simple and organized menu, clear tables, and simple categories. Each category label should make sense to your users. You should also add search boxes and other navigation tools to help users find what they need quickly and easily.

4. High Responsiveness

According to Statista, approximately 58.33% of global website traffic comes from mobile devices. Hence, ensuring that your website is optimized for all devices is essential. In today’s mobile-first world, this means automatically adjusting to the screen size and orientation of any device. Moreover, your website should have a fast load time and a clear and intuitive design and layout which is easy to use on smaller screens. To ensure fast load times, you need to compress images, remove unessential widgets, apps, and plug-ins, and skip carousels.

High Responsiveness
Visual Hierarchy

5. Visual Hierarchy

The visual elements on your Shopify website should be arranged because it create a sense of order. Experts use visual hierarchy to highlight your products and information by correctly using colors, font size, and other design elements.

Moreover, our experts recommend that you use clear and concise headings, subheadings, and bullets to break any and all text to increase its readability.

See our latest relevant exploration The Evolution of Business Web Applications

Design Tips for Shopify Web Design

Here are the top web design for Shopify tips from our experts to help you get started with your website:

1. Choosing A Theme

If you aren’t familiar with designing a Shopify website or aren’t looking to hire or outsource a team to create a Shopify custom website design for you, then selecting a theme from a Shopify store is your best bet. Your website theme sets the look and feel of your website and dramatically impacts user experience.

When selecting the theme of your website, keep your brand identity, target audience, and the products you sell in mind. It’s important that the theme you use aligns well with your branding and is user-friendly.

Factors To Consider When Choosing a Theme

Here are some factors that you should consider when choosing a theme for your store:

Typography Typography is a crucial element of Shopify web design. It affects the readability and visual appeal of the website as a whole. Hence, it must match the brand style and personality impeccably. Typography also helps create a hierarchy and emphasizes essential things like product information and page headers.
Color PaletteYour color palette is the most integral component of your Shopify web design. It should complement your brand identity and values. The readability of any of your content should not be compromised. Highlight any and all key elements of your website, like CTAs and product listings. For example, a limited color palette for a more put-together and professional look is always better.  
Call To Action (CTA) CTAs encourage users to take action and make a purchase. When designing your CTA, it’s always better to use contrasting colors with clear and concise language. Place them strategically throughout your website, e.g., on shopping carts and product pages.
White Spaces White Spaces or negative space is the empty space between design elements on the website. It can create a sense of balance and ensure a clutter-free and clean look if used strategically. White spaces are great for highlighting key elements like product listings, blogs, CTAs, etc.
GraphicsGraphics are essential for showcasing your products and creating a powerful and emotional connection with your audience. High-quality graphics, images, videos, and other visual elements consistent with your brand style help customers visualize how the products can be used.

Shopify offers a large collection of themes from which you can choose. While each theme is equally balanced and visually appealing. However, they suit different industries. Some popular themes include:

  • Refresh – Modern and Sleek
  • Impulse – Easy Configuration and Attractive Design
  • Dawn – Chic and Minimalistic
  • Symmetry – Minimalistic Design and Font Style
  • Prestige – Clean and Professional

2. Theme Customization

You don’t have to customize the theme to launch and run your store; you can still do it by deploying it. However, customizing your Shopify theme can help you build a unique and effective store that reflects your brand identity.

After choosing the theme you want for your Shopify store, you can use the theme editor to make any and all changes to the theme, its content, and other elements from the admin account. The editor also helps you preview your website when you’re customizing it to see whether it aligns well with what you imagined it to be. You can add, edit, remove, and rearrange it.

Moreover, if you want to make any changes to the theme that don’t fall in the domain of the theme editor, you’ll have to edit the theme code using CSS, HTML, and Liquid. This can be challenging, and your best bet is to hire a Shopify website designer or a Shopify website development company.

However, remember that when customizing your theme, you should ensure you’ve created a backup copy. This makes it easy if you need to start over. Pay attention to the requirements and thresholds for uploading images and other content to ensure optimal functionality.  

3. PC and Mobile Optimization

Optimizing your Shopify website or store for mobile and PC users is essential today. With over 50% of internet users actively using mobile phones for shopping, having a mobile-friendly website can greatly impact your business. Mobile optimization improves user experience and also contributes to higher engagement and conversions. On the other hand, Shopify website optimization is essential for users who prefer shopping via their PCs.

Tips for Optimization

Here are a few tips for optimizing your mobile and PC Shopify websites:

  • Keep the website design simple and clean. It should be optimized for mobile and PC users’ speed and fast loading times.
  • Use flexible layouts and responsive images. The website should be fully responsive, no matter your medium. It should automatically adjust itself to the layout and design of any device.

4. User Experience

User experience (UX) is an integral element of Shopify web design. It is the key to any successful website. The design creates a positive interaction between the user and the website. Moreover, UX design ensures that users can easily find what they’re looking for. Here are a few pages where a Shopify designer needs to ensure optimal user experience:

Product pages:
The user experience that your product pages provide can make or break a sale. Hence, ensure all product pages are easy to navigate, visually appealing, and informative. You can:

1. Use high-resolution images and videos to showcase your product clearly to the users.
2. All product specifications should be listed properly with detailed descriptions.
3. Customer reviews should also be available easily to help users make informed purchasing decisions.
4. Use a clear and simple layout. This will direct users to the most important element of the page.
Blogs pages
The user experience that your blogs provide users is essential for attracting, informing, and then retaining users. Writing clear blog posts in your niche makes you an expert. Use concise headlines, formatting, and visual elements to create a visually stunning and easy-to-read blog post.

We also recommend using many related images and videos to break up long blocks of text. This helps keep the user engaged. Add social share buttons so users can easily share their blog posts with their network.
The UX on your homepage sets the tone for the entire website. A clear and uncluttered design showcases all you have to offer. Use CTAs to other pages on the website and visual elements to hook users to the website.

Emphasize your Value Proposition

You must clearly state your value proposition to ensure your consumers know what you’re offering them. It helps capture a wider audience by answering these two questions:

  1. How can your brand make a potential customer’s life easier?
  2. Why should a potential customer stop by your website at all?

Potential customers only visit your website briefly; they’ll stick around if they like what they see. However, if they don’t, they bounce back. This can adversely impact your ranking in the long run.

Hence, ensure that your page is visually appealing and has a quick and easy-to-read headline on the home page. The text should draw attention automatically and hold the user’s attention. Ensure that your tone is simple and straightforward; you can go for a no-nonsense traditional style or make it interesting with a clear joke or wordplay.


So, here’s your guide to Shopify web design! From following the key principles of Shopify design to choosing the theme of your Shopify website, creating visually appealing designs, and optimizing your store for both PC and mobile users, there’s so much to design! You can either do these yourself or hire a professional Shopify website designer. If you have a Shopify design idea that you’d like to discuss with an expert: Book a free consultation today!

We can help you build a scalable and functional shopify web design. See our Shopify Development Services </b

Frequently Asked Questions (FAQs)

Can you customize a Shopify theme?

Yes, you can customize your Shopify theme with the Shopify theme editor. It can help you personalize your theme to suit your brand identity. You can add, edit, rearrange, and remove content to ensure a seamless user experience.

Is hiring a Shopify expert really worth it?

Hiring a Shopify expert is worth it if you actually value your time. As an entrepreneur, you already have a lot on your plate, from managing operations to ensuring customer satisfaction. Hiring an expert will allow you to focus on these critical elements of your business, and the expert can look into Shopify’s technical intricacies.

Do I need my own website to use Shopify?

No, you don’t need your own website to use Shopify. You can create a store through Shopify and use the domain provided. However, you can connect your domain to your Shopify store if you have a website or want greater control over your online presence.

Content Specialist
Masifa Bukhari
Coding Pixel

Masifa is a Content Specialist with a bachelor’s degree in marketing and over three years of experience in content marketing and the IT industry. She is passionate about writing and talking about website and mobile app development, e-commerce, and advancements happening in the IT Industry. She creates engaging and user-centric content to optimize digital experiences for these niches. When she is not creating content, you can find her buried in a good book.