Is Shopify Plus Worth It? Assessing Shopify Plus Benefits.
Running a business that is continually expanding requires a strategy and plan. Does your e-commerce store look unappealing? Is it falling behind the market competition? Is it witnessing declining sales? If yes, it’s time to upgrade to a powerful e-commerce platform like Shopify Plus. Shopify Plus benefits are numerous! It is a robust enterprise-level e-commerce platform that aims to facilitate merchants with high-growth and large-scale businesses. It is an advanced version of the standard Shopify platform with additional features and capabilities to serve sizable complex e-commerce businesses.
Directing large enterprise operations can present daunting challenges, and merchants can avail the benefits of Shopify Plus to overcome such challenges. Shopify Plus can assist you if you sell goods in significant volumes, allowing you to produce quality products, offer better customer service, and streamline operations. In a nutshell, it exterminates any worries about maintaining your e-commerce store. At present, over 26,395 stores are using Shopify Plus, including leading brands such as Heinz, Allbirds, Magnolia, Steve Madden, Red Bull, Staples, and many others.
Read the article to discover why Shopify Plus benefits make it superior to the standard Shopify and why upgrading to it is an ideal choice for your large-scale business.
What is the Difference Between Shopify and Shopify Plus?
Firstly, the primary difference between Shopify and Shopify Plus relates to the price. The price of standard Shopify starts at $29, while the cost of Shopify Plus usually begins at $2000. Secondly, Shopify allows you to have 15 accounts and eight processing points.
In contrast, Shopify Plus provides access to unlimited accounts and processing points. Thirdly, Shopify Plus offers multifold features and advanced options for the design/development of customized components, integrations, and automation. Fourthly, Shopify Plus provides excellent scalability, as it can smoothly handle large-scale business operations and can process more than 10,000 transactions per minute. Finally, Shopify Plus businesses have seamless access to its 24/7 customer support.
9 Key Features of Shopify Plus
Before planning to upgrade to Shopify Plus, you need to acquaint yourself with the crucial features of Shopify Plus. Here is a list of the key features of Shopify Plus.
1. One-place Management
The built-in admin tools in Shopify Plus allow merchants to make changes to various stores simultaneously and enable you to view the performance of each store individually. You can also add or remove users and control access and permissions – everything is in one place.
2. Customizable Storefront
Businesses can fully customize their storefront using Shopify Plus. With Shopify Plus, merchants can access various customization options with highly customizable storefronts. It allows companies to offer their customers a unique and personalized shopping experience.
3. Customizable Checkout
Shopify Plus offers a customizable checkout experience to merchants. The checkout page is fully customizable, allowing businesses to create a tailored customer checkout experience. You can customize the look and feel of your checkout page in sync with your brand and improve the overall customer experience.
4. Dedicated Support
Shopify Plus merchants can access dedicated success teams supporting you from launch to growth. These teams ensure that Shopify Plus customers receive seamless and quick support from a team of experts, ensuring any issues are resolved quickly and efficiently.
5. Leading-edge Integrations
Shopify Plus integrates various third-party tools and platforms, including marketing automation, fulfillment, and inventory management tools. These integrations help businesses streamline operations, ameliorate customer experience, and increase revenue. Some popular Shopify Plus integrations are Salesforce Commerce Cloud, ReCharge, Klaviyo, ShipStation, Avalara, Yotpo, Nosto, and LoyaltyLion.
6. Unlimited Bandwidth and Storage
You are entitled to unlimited bandwidth and storage as a business using Shopify Plus. There are no limits on the amount of data transferred between your online store and visitors or the amount of content you can store on the platform. It is crucial for high-traffic stores that need to handle a sizeable number of visitors and transactions, as well as those that require a large amount of content, such as images, videos, and product descriptions.
7. Omnichannel Retailing
Shopify Plus allows you access to numerous channels for customer purchases. It increases your availability, optimizes sales, and enhances customer experience.
Merchants can sell products on 100+ social media channels and 80+ online marketplaces and mobile platforms.
8. Top-level Reporting
Shopify Plus offers leading reporting capabilities that enable business owners to gather critical insights about their store’s performance and help them devise data-driven strategies to improve their business and drive revenue growth.
Shopify Plus is a secure e-commerce platform implementing various security measures to protect its customers’ data and transactions. Shopify Plus fully complies with PCI DSS standards, ensuring customer data is always secure and protected.
The Benefits of Shopify Plus
Shopify Plus offers numerous benefits that can assist e-commerce businesses in boosting growth. The following is an explanation of Shopify Plus’s advantages.
1. Peak Performance
During periods of burgeoning traffic, you can count on Shopify Plus to offer you reliability. Shopify Plus is well suited for your requirements if there is a product launch, festival, or any other period when platform dependability is mandatory to ensure business growth. It can handle 1 million pageviews and 10,000 checkouts a minute, with a genuinely remarkable uptime of 99.99%. Whereas other e-commerce platforms often experience slower speeds and crash during high-traffic periods, which can ruin a smooth customer experience.
2. International Reach
Shopify Plus is available in over 175 countries across the world. By crossing geographic boundaries, merchants can grow their customer base exponentially and set up stores in different languages to cater to their market. Apart from translating your website into multiple languages, Shopify Plus allows you to offer an indigenous buying experience to your customers through features such as customizing currency, promotions, products, and layouts. In addition, you can also obtain nine different store clones – com, com.au, co.uk, co.jp) to boost the international reach of your business.
3. Smooth Automation
Shopify Plus’s advantages also include the provision of incredible marketing tools. Its in-built tools like Flow, Scripts, and Launchpad allow you to automate tasks, processes, and campaigns like inventory restocking and flash sales. You can also enhance your product pages with built-in features such as augmented reality (AR), video functionality, and 3D images. Automating the administration and merchandising tasks could give your team time to focus on other pressing tasks. Moreover, you can also automate marketing strategies by rewarding loyal customers with offers and discounts.
4. Easy to Use
Another of the Shopify Plus benefits is that it is easy to manage and use. You no longer require specialized trained staff to perform particular tasks. The resources reserved for such tasks could be used elsewhere for business-related purposes. In addition, you don’t need to worry about your e-commerce store maintenance as the servers are entirely hosted online.
5. Smooth Migration
Large enterprises with a wide range of products can easily migrate to Shopify Plus without losing the data. Through the ‘merchant success program,’ engineers and technicians can facilitate a smooth transition to Shopify Plus. They will also ensure that the integrations, payment gateways, SSL certificates, and other technical elements work fluidly.
6. Responsive Platform
Page loading speeds are indispensable in determining customer retention and purchases, as poor page loading speeds can increase bounce-off rates. Shopify Plus offers a remedy to the problem, as it offers quick loading speeds due to its cutting-edge hosting solutions and architecture. Unlike Shopify, Shopify Plus provides an astounding 60% faster page loading speed. It is also seamless and swift with the set-up process and reduces time to a few weeks, unlike other enterprise hosting platforms, where it can take months to create your store.
Shopify Plus offers another conspicuous benefit in the form of versatility. Its flexible platform makes it super easy to add features, install apps, and customize integrations for your e-commerce store. Additionally, the platform is excellent at adaptability. You can integrate and take advantage of new features as soon as they are available. For example, when Apple Pay and Google Pay were rolled out, they became accessible on all Shopify platforms without complex integration. At the same time, integration of the same payment methods on other platforms could take plenty of time.
8. Seamless Integrations
Shopify Plus enables consistent integrations with your primary systems like ERP, OMS, CRM, and WMS. The robust API allows smooth integrations, streamlining operations, ensuring productivity, and lessening the IT team’s work burden.
9. Top-Level Security
Shopify Plus pays paramount attention to the security of transactions. As such, Shopify Plus is beefed up with the ‘Payment Card Industry Data Security Standard’ for organizations known as PCI-DSS Level 1, the first-rate compliance standard for credit card processing. Moreover, Shopify Plus rigorously upgrades its security protocols to thwart the latest security threats.
10. Customization Options
Unlike Shopify, Shopify Plus benefits include many advanced customization options, ranging from design to usage. Customizations allow you to stand out, attract leads, and bolster conversion rates. You can use customized themes, layout designs, settings, and content in sync with your brand vision. Shopify Plus customizations are multitudinous and aesthetically staggering, prompting businesses to buy Shopify Plus plans.
11. Omnichannel Integration
Omnichannel integration aims to promote your e-commerce business through social media marketing and sales. Shopify Plus’s advanced architecture allows it to be connected with online marketplaces and social media platforms like Facebook and Instagram, increasing the presence of your business at various digital touchpoints and assisting you in garnering customers and increasing sales.
12. Exclusive Mobile Store Builder
Shopify Plus also grants its members exclusive access to a mobile store builder. It allows merchants to engineer Android and iOS apps from scratch without having any prior technical knowledge of creating apps with zero cost.
13. Data Analytics
Data analytics is crucial to assess the performance of your e-commerce store. Shopify already has a responsive analytics dashboard, which provides insight into your store’s performance through real-time data and reports. Shopify Plus has partnered with renowned analytics businesses like Glew, Looker, and Tableau to dive deeper and provide efficient integrations by offering in-depth analysis. It reports to make sound and informed business decisions.
14. Wholesale Account
The wholesale account feature allows merchants to establish and run a wholesale account distinct from a Shopify store. It is a great way to serve your B2B and wholesale clientele. This feature allows you to add products and sell at prices compared to your primary Shopify store.
15. Competitive Pricing
The price for Shopify Plus starts at $2000 per month. Nevertheless, the exorbitant amount considers various factors as it aims to serve large-size enterprises that seek effective management and enhanced performance and need countless features for their e-commerce store. Moreover, there could be additional fees, including transaction and optional fees, that you will need to add to your budget.
16. Booming Growth
Shopify has seen proliferating growth since its inception in 2014. There are over 1 million brands that use Shopify to sell goods online. Shopify Plus, an enterprise service, is expected to maximize its market share. Shopify constantly adds new and innovative features to the platform, which will likely remain a stellar offering in the future.
17. Customer Support
Shopify Plus benefits include merchants receiving extraordinary and exclusive support from Shopify’s priority support team. A ‘launch manager’ assists you during the creation and migration process, and a ‘merchant success manager’ will provide you with constant support in the post-creation phase.Leverage our Shopify Plus development services for matchless success. Reach out to us!
Frequently Asked Questions (FAQs)
How to upgrade to Shopify Plus?
You can contact the Shopify Plus Sales team and discuss your specific requirements. The next step comprises finishing the onboarding process, after which your store is launched. You can build your store from scratch or migrate from another e-commerce platform. According to the Shopify Plus website, the building process for the store should be completed within 90 days.
Why should I upgrade to Shopify Plus?
Shopify Plus benefits are countless! Whether or not you should upgrade to Shopify Plus depends on your specific business goals and size. If you run a large-scale e-commerce business, you must consider your current sales volume, the customization level, and the budget when deciding whether or not to upgrade. However, if you run a small e-commerce business, you are better off with standard Shopify.
Can you have multiple stores on Shopify Plus?
Yes, Shopify Plus allows merchants to create and manage multiple stores from a single account, and merchants can make up to 10 different stores under a single account. Despite having various domain names, products, themes, branding, and pricing, all stores will share one central backend account, allowing you to control all your stores from one dashboard.
Is Shopify Plus expensive?
Yes, Shopify Plus is expensive, and it is designed for high-volume merchants with more complex business needs, offering more scalability and customization options. The pricing for Shopify Plus starts at $2,000 per month, with additional fees based on a store’s revenue and transaction volume.
How many orders can Shopify Plus handle?
Shopify Plus is designed to handle high-volume sales and can process thousands of orders per minute. The number of orders that Shopify Plus can take will depend on several factors, including the complexity of the store’s products, the number of concurrent users, and the available server resources.
Gohar is a seasoned IT writer specializing in leading technologies. He holds a Diploma and Bachelor's degree from the University of London, with professional experience spanning over five years in the IT sector. His expertise involves a keen focus on mobile applications, web apps, blockchain, content management systems, e-commerce, and fintech. Beyond the professional field, Gohar is an avid reader and reads extensively about emerging and innovative technologies.