Redesign Your Shopify Website

The post-Covid world has dramatically altered every sector of the economy. Despite its adverse impact on numerous industries, the e-commerce industry bloomed, with countless new e-commerce sites springing up. It means increased competition and battering pressure on stores to come up with new strategies to offer a smooth customer experience.

At the moment, Shopify is one of the leading e-commerce platforms in the world, with revenues of over $1.3 million in 2022. Around 4 million e-commerce sites are built on Shopify in over 175 countries. Primarily, it owes popularity to its affordability, user-friendly and customizable features.

Suppose you think your Shopify store looks outdated and bland and want to take on your competitors and carve out a distinct identity for your e-commerce store. In that case, It is time to redesign your Shopify store, which can enhance functionality and boost user experience. Get help from shopify website development company.

We will highlight some key indicators of when your Shopify store needs a redesign and offer some remedies to fix issues.

Outdated features

It would help if you did not minimize the significance of your e-commerce store compared to an actual brick-and-mortar store. Your e-commerce site requires constant maintenance and updates to compete with rival stores. Brands that evade regular maintenance and must devise effective strategies are bound to suffer ramifications.

Technology is evolving strikingly. Therefore, propping up your Shopify site with regular updates and new features is crucial. You can add additional product information, update product imagery, add web pages for new products or amend hero banners.

High bounce rate

Did you know poor loading speed escalates bounce rates? Bounce rates refer to the number of visitors leaving your site after viewing one page without taking action.

Potential shoppers expect your Shopify site to load in less than two seconds. There are countless reasons your site might need to load faster, such as obsolete codes and a considerable number of images or videos on your site. Apart from speed, users can also have navigational issues, which can hamper a smooth user experience, or they may need help finding your Shopify site visually alluring.

If your bounce rate is above 50%, then there are some serious underlying issues with your site. You can begin by grappling with the root cause of the problem and identify the exact point where your customers are facing issues and bouncing off. In addition, you can work to ameliorate the navigational capabilities and boost the functional features of your Shopify site.

Lack of security

Your customers need a sense of security to aid their shopping journey. An outdated website is consistently vulnerable to attacks, which can ruin a business. Therefore, your Shopify store must prioritize security.

You should continually update the latest security patches, ensure steps to safeguard customer data and provide updated coding. Moreover, you must take adequate measures to ensure a highly secure checkout process because your customers can bounce off if the checkout experience does not offer safety.

Likewise, another great way to authenticate your site is using HTTPS or Hypertext Transfer Protocol Secure. Your weblink should display the ‘green lock,’ as it encrypts credit card numbers and passwords, blocking its accessibility to third parties.

Mobile device optimization

Mobile devices account for more than half of the internet shopping traffic. Therefore, if you want your e-commerce store to be successful and lucrative, your store should cater to mobile users. If you overlook the significance of mobile optimization, it can have a fallout on your digital marketing strategies and sales.

If your website is not mobile-friendly, it will most likely put off potential customers. They might need to be more satisfied with the design or the navigation and will prefer to check on more appealing Shopify stores.

The panacea for this predicament will be to analyze the mobile traffic statistics to identify the number of mobile users visiting your site, measure the bounce rate and establish the point where your customers are bouncing off. Similarly, you can also assess your mobile conversion rate to identify whether your mobile optimization is adequate.

Inconsistent branding

Your brand vision must exhibit consistency and uniformity. When your storefront and public perception of your brand on social media are incongruent and dissimilar, it can lead to an inconsistent brand vision. It can also cause your customers to bounce off.

Changing brand guidelines such as logo, font types, color, typography, and tones can have implications for your Shopify store. Hence, you will have to clearly define a rigid brand vision and ensure consistent and synchronized marketing strategies.

Poor SERP results

Search engines play an essential role in online shopping, and it is the first tool customers usually use to begin their shopping journey. People are most likely to visit those stores that are ranked higher in the SERPs. Hence, if your store does not rank higher in the search results, it is probable that the content needs to be updated or the store design needs to be more appealing.

It is recommended to monitor the performance of the Shopify store through SEO tools, you can assess the number of organic traffic to your page, and vital keywords are ineffective. If your organic traffic has tumbled down, it is high time that you redesign your site. You should check for optimized content for search engines, whether your keywords are evenly sprinkled throughout the website, and whether or not the website structure is easy-to-understand for the search engines.

Uninteresting CTAs

Call-to-action, or CTA, is critical for driving traffic to your site. An engaging, creative and pragmatic CTA guides visitors about the action they should take.

On the contrary, if your CTA’s lack these features, it is recommended to make necessary changes to your website.

You will have to assess whether your CTAs trigger your visitors to click the link. You need to ensure that the CTA button is conspicuous or eclipsed by the website’s design features. Moreover, you can also examine the CTA’s color, whether dull or bright, to entice visitors. It is also advisable to emphasize your primary CTAs with a bold font and bright colors in contrast to your secondary CTAs.

Fierce competition

High competition could lead to a declining market share and a decreased customer base, resulting in falling sales. An enriching user-friendly site is critical to beat your business competition and to conserve your profits. If you think you are falling behind your rivals and they are gaining a competitive edge, your best bet is to revamp your Shopify store.

You can employ various strategies to stay ahead of the competition. Firstly, examine your competitors’ websites and assess what they have applied. You can check their color scheme, design elements, font style, images, page loading speed, and overall user experience (UX). You should take note of these elements and implement them on your website.

Your website displays limited products.

Your Shopify site should display a wide range of products. Suppose visitors to your website see a limited range of products or a product they are looking for is missing. In that case, it can be frustrating and underwhelming, so they might prefer to visit a site with more product offerings.

The structure of your Shopify store should be able to maintain numerous product lines. When introducing a new product line, ensure your site you should be able to adjust changes to home pages, category pages, menu bars, and buy now buttons. It is suitable to rely on UI/UX designers for such changes, as making them will make your e-commerce site valuable.

Key Shopify store redesign measures

• Select a stunning theme for your site.
• Ensure quick loading speeds.
• Don’t clutter your site with unnecessary information.
• Focus on the uniqueness of your site to stand out.
• Highlight the value proposition of your products.
• Customize your site in sync with your customer’s needs.
• Choose an experienced and creative Shopify developer.

Frequently Asked Questions (FAQs)

What is Shopify?

Shopify is an e-commerce platform that allows merchants to build customizable online stores and sell to customers anywhere.

Is Shopify available in my country?

Shopify is available in over 175 countries on six continents across the world.

Is Shopify available in my language?

Shopify is available in several languages.

Why should I build a Shopify store?

Shopify is the most popular e-commerce platform. On top of that, it is user-friendly and allows an easy way to launch an online store.

Can I hire an expert to design my Shopify store?

You can hire Shopify developers to build, design, and redesign your store.

How much does a Shopify store redesign cost?

The cost will depend on the extent and complexity of the project.

Why do small businesses prefer Shopify?

Shopify provides essential tools to manage and expand your e-commerce business beyond geographic boundaries.

Final Word

Redesigning a Shopify store may seem monumental. And we agree to redesign a site can be challenging and is certainly not a trivial task, and it requires time and money. However, if your site fails to meet visitors’ expectations, needs to be updated, has a mounting bounce rate, and is flagging traffic, redesigning the site is your last resort. A redesigned site will rectify the issues culminating in improved traffic, satisfied customers, and booming revenues.

We understand that redesigning can be pretty overwhelming. However, you can count on our outstanding redesign expertise for the Shopify store. Contact our team!

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