• # Gohar Aslam
  • # App Development
  • # 8 December, 2023

Factors to Consider: App Development For Startups

We live in a digital age. It is a period when technology has become a quintessential element of our daily lives. With a smartphone tap, we can purchase anything, order food, and check bank account details. Undoubtedly, this revolution is spurred by user-centric and scalable mobile applications. These applications offer a plethora of advantages to businesses. It is significantly accurate when it comes to app development for startups. 

Mobile applications become indispensable tools that help startups expand their user base, reach a wider audience, and gain a competitive edge, resulting in streamlined operations and boosting business growth. However, compared with enterprise-level businesses, various crucial aspects must be considered when it comes to mobile app development for startups. Startups aim to develop quality apps with a minimal budget in a short period. 

This article explores the essential points regarding app development for startups and provides a comprehensive overview of mobile app development in the context of startups. Read the article to know more. 

Types of Startup Apps

Types of Startup Apps

There are three primary types of apps that you can use in the app development for the startup process. Here are the three common types of apps.

1. Native App Development

The first type of mobile app development for startups is the native app. It entails developing apps for one specific platform (Android or iOS) with one particular technology. Native apps offer excellent performance, enhanced user experience, support for device APIs, and customized UI elements. 

2. Hybrid App Development

A hybrid app is a fusion of the features of a native and hybrid app, which is available on different platforms. They are typically built from languages and frameworks like JavaScript, HTML, and CSS. Hybrid apps are cost-effective, require easier maintenance, and releasing updates is effortless.

3. Progressive Web App Development

Progressive web apps offer a hybrid experience, blending the elements of mobile and web apps. These apps can be accessed from browsers, and users do not need to download them. These apps can work offline on multiple platforms. In addition, they are cost-effective, and can develop in lesser time.

Features of Startup Apps

Features of Startup Apps

App development for startups is designed to serve particular needs and tackle challenges the startup businesses face. They are equipped with numerous features. Here are the key features of apps for startups.

1. User Accounts

Startup business apps allow users to register their accounts through email addresses, phone numbers, or social media accounts. Users can personalize their accounts by adding pictures and personal information. Creating user accounts helps businesses personalize and track customer preferences and activity. Allowing user accounts helps to improve customer experience and increase business growth.

2. Powerful Search Function

Don’t forget to include a robust search feature during the startup app development process. Most users desire a search functionality feature that precisely directs them to their search product or service instead of wandering for useless information. This feature aims to boost the user experience and practicality of the app. Most top-performing apps for startups are supported with this feature.

3. Communication

Customers can seek answers to their queries from the customer service team through in-app messaging or chat. It increases real-time communication between the business and customers, resulting in better customer relations and engagement. Startups can also integrate chatbots to promote real-time communication.

4. E-Commerce features

As an e-commerce business owner, you must integrate e-commerce features like product catalogs, shopping carts, wishlists, and payment gateways in your app. Similarly, you can also incorporate your app with inventory management and order tracking systems to streamline business operations. You can also send personalized recommendations, discounts, and promotions to boost sales and increase profits.

5. Geolocation

Another popular feature that you should be aware of before initiating the app development for startups process is geolocation. If your startup business requires reliable deliveries, you must integrate your app’s geolocation feature. This feature allows businesses to navigate the customer’s location to deliver purchased items. 

6. Responsiveness

When making an app for startups, you must ensure that your app is responsive and can be accessed from mobile, desktop, or any other interface. Your app should be able to work on different devices and resolutions. Don’t underscore the importance of app responsiveness, as it is meant to boost the user experience.

7. Payment Methods

Multiple payment methods offer customers convenience, flexibility, and security during online shopping. These payment methods include credit/debit cards, digital wallets, bank transfers, and other similar options. This feature provides a seamless checkout process with a sense of satisfaction, reinforcing customer loyalty and driving sales.

8. Security

A security feature is an essential element of apps for startups. Security features safeguard user data and enhance the reliability of your app. Make sure to add powerful encryption techniques like multi-factor authentication and regularly conduct security testing to identify security issues to maximize the app’s security. 

App Development for Startups Process

Startup App Development

App developers for startups commonly follow a well-defined linear development process for startup apps. This process is multi-stage, requiring substantial planning and expertise. Here are the critical stages of the app development for startups.

1. Goals and Research

It is essential to conduct research before embarking on the app development for startups. You need to ask yourself: What are the goals of your app? What are you trying to achieve with your app? Each plan needs to have a well-defined KPI to track its performance. Similarly, you need to research your target market. It will include assessing your competitors, market trends, fundamental dynamics, and more. After concluding your assessment of the market factors, you will select the suitable features to be integrated into your app. It is recommended to keep your app aesthetically simple and user-friendly.

2. UI/UX Design

In this stage, your team will conceive and enhance your startup app’s user interface (UI) and user experience (UX) design. UI focuses on the visual appeal, and UX focuses on the functionality. Your development team will work to create a simple and user-friendly design that is also visually appealing to the users. In a nutshell, a successful app is a combination of functionality and aesthetics. 

3. Development and Testing

Your development team works on developing the minimum viable product (MVP). MVP includes the essential version of your app. An MVP will give you an idea of whether your app meets the requirements in the initial stages or needs a revamp. The development team selects the appropriate technology stack and works on writing the code according to the design and functionality requirements. For iOS apps, Objective-C and Swift are used; for Android apps, Kotlin and Java are used; and for hybrid apps, React Native and Flutter are used. At the end of this stage, your QA team rigorously tests the app for bugs and other issues and rectifies them. 

4. Launch

After clearing the tests, your app is ready for deployment on app stores (Apple Store and Google Play Store). You can devise marketing strategies to promote your app through social media. Remember to gather user feedback, rectify bugs, and release timely updates to optimize the app’s performance.

See our Latest Relevant Exploration How to Evaluate Mobile App Development Costs?

Latest Trends for Startup App Development

The app development industry is witnessing rapid transformations. Keeping yourself afresh with the latest trends in app development can assist in creating new solutions that boost growth. Here are the latest industry trends you should be acquainted with before initiating the app development for the startup process. 

1. 5G

The 5G technology is revolutionizing the tech industry. It will impact the app development by offering incredible efficiency and 10X lower latency. Experts believe 5G would be 100 times faster than 3G and 4G. Significantly, 5G can enable developers to install new features and functionalities in the apps without compromising the speed and performance.

2. Artificial Intelligence (AI) and Machine Learning (ML)

AR and ML are other key mobile app development trends that are popular. Leading companies are integrating AR elements in their apps to provide real-time experiences to customers. IKEA’s new app lets customers design entire rooms, while IKEA’s Place App allows users to try homes with furniture and accessories before buying. Similarly, VR can be used in various industries like gaming, healthcare, architecture, and tourism. Google Earth is an example of VR that allows users to explore the world with new dimensions. 

3. Internet of Things (IoT)

The growth in the IoT industry means increasing the demand for mobile apps that can connect and manage devices. You can use IoT apps to control various home appliances or manage home security. IoT boosts efficiency and productivity while reducing operational costs. 

4. Blockchain Technology

Blockchain technology is used to boost security and transparency across numerous industries. It is mainly helpful for apps dealing with cryptocurrencies, logistics, and data security. Startups use blockchain technology to help ensure product authenticity and safety.

5. Cybersecurity

Cybersecurity is another critical trend for apps for startup businesses. Due to the prevalence of cyberattacks and data breaches, startups are devising robust measures to counter such threats. Likewise, they implement multi-factor authentication, encryption, and secure coding measures to safeguard user data. 

Advantages of App Development for Startups

Advantages of App Development for Startups

The development of mobile apps offers numerous advantages to startups. The following are some crucial advantages.

1. High Visibility

Mobile apps play a crucial role in expanding the reach of your business. They help connect your business with a broader audience through smartphones, meaning anyone with a smartphone can access your startup business. 

2. Better Customer Experience

Mobile apps can offer a more personalized and engaging customer experience. Startups can customize the app following their branding strategy to provide a more user-friendly experience to customers.

3. Competitive Edge

Mobile app development for startups can be a great advantage to set a business apart from its competitors. A mobile app can become your startup’s unique selling point. 

4. Direct Communication

Apps for startup businesses provide convenient means to initiate communication between the company and its customers. Startups can send notifications, messages, promotions, and updates about products to inform users.

5. Data Insights

Through mobile apps, startup businesses can collect crucial customer data. Through this data, startups can gain insights into customer behavior and make well-informed decisions regarding business strategies.

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What is the cost of app development for a startup business?

The average cost to create an app for a startup business can range from $50,000 to $150,000. However, the price depends on several factors, such as features, complexity, design, development team, technology stack, and platform, among many others. 

How can I find developers to create an app for my startup business?

You can find developers through online job platforms like LinkedIn or Indeed. Secondly, you can find developers through online tech communities like Stack Overview. Thirdly, try freelance networks like Upwork and Fiverr to find freelance developers.

How can I monetize my app?

Numerous monetization strategies can help you earn money. Some notable methods include subscription offers, in-app purchases, ads, or affiliate marketing.

Senior Content Writer
Gohar Aslam
Coding Pixel

Gohar is a seasoned IT writer specializing in leading technologies. He holds a Diploma and Bachelor's degree from the University of London, with professional experience spanning over five years in the IT sector. His expertise involves a keen focus on mobile applications, web apps, blockchain, content management systems, e-commerce, and fintech. Beyond the professional field, Gohar is an avid reader and reads extensively about emerging and innovative technologies.