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  • # Gohar Aslam
  • # App Development
  • # 20 November, 2023

Strategies for Effective M-Commerce App Development

M-commerce stands for mobile commerce, which is commonly known as online shopping. It is no secret that online shopping offers countless benefits, including convenience, efficiency, and speediness. The online shopping process typically entails users signing up and browsing the catalog, assessing product details, selecting items to add to the cart, finalizing the payment in the app, and then waiting for the delivery. Thanks to the increased use of smartphones by users and the rise in m-commerce app development. M-commerce sales are expected to exceed $710 billion by 2025, and m-commerce transactions will reach $4.9 trillion by 2025. Mobile commerce currently holds 73% of the global e-commerce market share. 

If you own an e-commerce business, these developments hold valuable insights. This article highlights the crucial elements involved in m-commerce app development. Read the article to know how your business can benefit from m-commerce app.

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Top Features of an M-commerce App:

Mobile commerce applications have numerous features designed to enhance the online shopping experience. Here are some standard features of m-commerce apps.

1. User-Friendly Interface

E-commerce apps have an intuitive and user-friendly interface that makes it easy for users to navigate different product categories, search for items, and complete transactions.

2. Product Listings

M-commerce apps should display products or services with detailed descriptions, high-quality images, prices, and other relevant information. Users should be able to browse through products and view their details easily.

3. Search and Filters

A robust search functionality in an m-commerce app allows users to find the products they’re looking for quickly. Filters based on categories, price ranges, sizes, colors, and other relevant attributes help users narrow their search results.

4. User Accounts

A standard feature of m-commerce apps involves the creation of user accounts, login, and managing profiles. This feature enables personalized experiences, order history tracking, and saved payment methods for quicker checkouts.

5. Secure Authentication and Payment

Security is essential in m-commerce. During the m-commerce app development process, implement secure authentication methods like biometrics (fingerprint, facial recognition) or two-factor authentication to protect user accounts. Also, provide secure payment options with encryption to ensure the safety of users’ financial information.

6. Shopping Cart

An e-commerce app should have a shopping cart feature where users can add products they intend to purchase. Users should be able to view their cart, modify quantities, remove items, and calculate the total cost.

7. Wishlist

The wishlist feature allows users to save items for later. It is beneficial for items users are interested in but might want to wait to purchase.

8. Product Reviews and Ratings

User product reviews, and ratings in an m-commerce app help build trust and allow potential buyers to make informed decisions.

9. Push Notifications

Push notifications notify users about special offers, discounts, order updates, and other relevant information. Personalized notifications can enhance user engagement.

10. Order Tracking

The order tracking feature allows users to track the status of their orders in real time, from when the order is placed until it’s delivered.

11. Multiple Payment Options

It is important to include multiple payment methods in an m-commerce app. Include a variety of payment methods during the m-commerce app development, such as credit/debit cards, mobile wallets, and even Buy Now Pay Later (BNPL) options to cater to different user preferences.

12. Social Integration

Integration with social media platforms enables users to share their purchases, wishlist items, and reviews with their friends and followers.

13. Location Services

If the app has a physical store presence, incorporating location services can help users find nearby stores, pick-up points or even offer location-based promotions.

14. Personalization

Personalization is crucial as it enhances the shopping experience. Utilize user data and behavior to offer personalized product recommendations and targeted offers based on their preferences and browsing history.

Benefits of M-Commerce apps

Benefits of m-commerce apps

Before commencing m-commerce app development, you need to be aware of the advantages of m-commerce apps for businesses and consumers. They offer personalization, efficiency, and convenience and bolster the shopping experience. The following are some of the vital advantages of m-commerce apps.

1. Convenience

One of the most significant advantages of m-commerce apps is their convenience. Users can browse and shop for products or services anywhere and anytime, eliminating the need to visit physical stores.

2. Accessibility

With the widespread use of smartphones, m-commerce apps provide easy access to a global customer base. Businesses can reach customers who might not have access to desktop computers or physical stores.

3. Personalization

M-commerce apps can gather user data and behavior to offer personalized recommendations, promotions, and deals tailored to individual preferences. It enhances the user experience and can lead to increased sales.

4. Instant Purchases

M-commerce apps allow users to make instant purchases with just a few taps. This quick and seamless buying process can lead to impulse purchases and increased business sales.

5. Push Notifications

Apps can send push notifications to users, informing them about special offers, discounts, new arrivals, and order updates. This direct communication channel helps businesses engage with their customers in real time.

6. Enhanced Shopping Experience

M-commerce apps can offer rich and interactive shopping experiences, including high-quality images, videos, augmented reality (A.R.) product previews, and user reviews. It makes the shopping process more engaging and informative.

7. Geolocation Integration

Location-based services in m-commerce apps allow businesses to offer location-specific deals, find nearby stores, and provide accurate delivery information.

8. Simplified Checkout

M-commerce apps often offer one-click or saved payment options, streamlining checkout. It reduces cart abandonment rates and leads to higher conversion rates.

9. Mobile Wallet Integration

Integrating mobile wallets (e.g., Apple Pay, Google Pay) into the app allows faster and more secure payment processing, improving the overall user experience.

10. Order Tracking

M-commerce apps enable users to track the status of their orders in real time, providing transparency and reducing customer inquiries about order updates.

11. Reduced Overhead Costs

For businesses, maintaining a physical store involves various overhead costs like rent, utilities, and staffing. M-commerce app development can significantly reduce these expenses, making it a cost-effective way to reach customers.

12. Global Reach

M-commerce apps break down geographical barriers, enabling businesses to expand their reach to a global audience without needing a physical presence in every location.

13. Data Collection and Analysis

M-commerce apps allow businesses to gather valuable data on customer behavior, preferences, and purchasing patterns. This data can be analyzed to make informed marketing strategies and inventory management decisions.

14. Sustainability

M-commerce reduces the need for printed materials like catalogs and receipts, contributing to environmental sustainability.

15. Competitive Advantage

A well-designed and functional m-commerce app can provide a competitive edge. Businesses offering a seamless mobile shopping experience will likely attract and retain more customers.

16. Social Integration

M-commerce apps can integrate with social media platforms, enabling users to share their purchases, reviews, and wishlist items with their social networks, thereby increasing brand visibility.

Steps for M-Commerce app development?

Mcommerce-app-development-process

M-commerce app development involves well-defined steps to ensure a seamless and practical user experience.

1. Research

Before building your app, it is essential that you conduct market research. You need to analyze key market trends, examine your competitors, and assess which products are making strides in the market. By taking into account the relevant information, you can formulate the basis for the idea of your m-commerce app.

2. Explain features

Your market research, business model, and ideation will assist you in defining and selecting a standard set of features and functionality for your app. Focus on your app’s unique selling point (U.S.P.); it could include a distinct feature or features that could help your app stand out from your competitors. 

3. Design UI/UX

In this stage, work will be done on wireframing and prototyping to allow designers and developers to visualize the app’s layout and user flow. The design phase focuses on creating a visually appealing and user-friendly interface while ensuring a smooth user experience through thoughtful UX design. From a business perspective, ensure that the functionality of the m-commerce takes precedence over aesthetics.

4. Development 

The development stage involves two main elements: front-end and back-end development. In front-end development, the visual designs are translated into functional components. User interactions, navigation, and responsiveness are coded to deliver a smooth and engaging user experience. Likewise, back-end development involves setting up the server infrastructure, databases, and APIs that handle data storage, user authentication, and communication between the front-end and back-end.

5. Testing and Launch

Conduct thorough testing to identify and fix any bugs, glitches, and other issues. You can also perform computability testing to ensure your mobile commerce application works smoothly across all platforms, devices, and browsers. In the final phase, roll out your app on Android and iOS.

6. Updates

Lastly, keep an eye on the user feedback and improve your app accordingly. Regularly monitor your app’s performance and launch updates for improvements, bug fixes, feature and security enhancements. It will help you keep up with the competition in the market and meet user expectations.

M-commerce app development Phase:

The rapid advancement of technology is creating new prospects for app developers. The following are some of the advanced technologies that can accelerate your m-commerce app development performance.

1. Augmented Reality and Virtual Reality

Augmented reality and virtual reality can bolster the shopping experience by assisting customers in visualizing the products in real-world environments before making a purchase. Their products can range from furniture, electronics, and books to apparel, cosmetics, and even groceries. 

2. Artificial Intelligence

A.I. remains a robust tool that can enhance a user’s shopping experience, boosting sales and increasing revenue. Some notable AI-powered features in e-commerce apps include the voice assistant, chatbots, visual search, price optimization, and personalized recommendations. 

3. Social Media Commerce

Social media platforms like Facebook and Instagram are also crucial in boosting sales for e-commerce businesses. These social networks allow you to promote your products on their platforms, allowing customers to purchase products straight from these social media networks.

4. Mobile Payment Gateways

Integration of secure payment gateways is a core feature of m-commerce apps. Technologies like Stripe, PayPal, Apple Pay, Google Pay, and similar services enable users to make secure transactions within the app.

5. Barcode and A.R. Code Scanning

Integrating barcode and Q.R. code scanning capabilities in your m-commerce app can enable users to scan products, access information, and quickly add items to their carts.

What are the leading M-Commerce apps?

If you still need to brush up on information about m-commerce app development. Here are some examples of leading m-commerce apps that are popular among users.

Amazon

Amazon’s mobile app is one of the most well-known and widely used e-commerce platforms. It offers many products, user reviews, personalized recommendations, and one-click purchasing. The app also integrates features like barcode scanning, voice search, and Amazon Pay for seamless transactions.

AliExpress

The Chinese global e-commerce giant Alibaba’s mobile app, AliExpress, connects international buyers with sellers while offering various products at competitive prices. The app supports multiple languages, currencies, and payment methods, making it a popular choice for cross-border shopping.

eBay

eBay’s mobile app provides a platform for buying and selling new and used items. Users can easily list products for sale, place bids, and purchase items. The app includes barcode scanning, saved searches, and personalized notifications.

Walmart

Walmart’s app allows users to shop for groceries, household items, electronics, and more. It offers features like in-store pick-up, mobile payments, and savings through digital coupons. The app also integrates with Walmart’s loyalty program.

IKEA

IKEA’s successful m-commerce app allows users to purchase household products such as furniture, lighting, textiles, and more. Its features include a catalog with various sections, a personalized selection of items and custom lists, and a barcode scanner allowing users to scan products and check out. The app contains a notable feature called IKEA Kreative, allowing users to use 3D models of products for previewing. 

How to boost mobile commerce security?

Security is essential for any m-commerce app to safeguard customer information and the shopping experience from any security hazards. Therefore, effective security practices should be implemented during m-commerce app development. Here are some notable security procedures.

1. End-to-end Encryption (E2EE)

In the end-to-end encrypted system, only the sender and the receiver can access the transmitted data through a password known to the receiver. No wonder E2EE remains the most frequently used and efficient security practice.

2. Two-step Verification (2SV)

In addition to usernames and passwords, the two-step verification requires users to enter an automatically generated verification code sent through SMS or email during the logging process. It provides an extra layer of security to users’ accounts, making hacking harder.

3. Two-factor Authentication (2FA)

Two-factor authentication is a security method that requires users to provide two different verification forms before accessing an account. Typically, this involves something the user knows (like a password) and something they possess (like a smartphone). It prevents unauthorized access by using a password and a secondary authentication method.

4. Accurate Codes

When writing codes, make sure that they are thoroughly reviewed. Experts typically conduct reviews. It will lessen the risks of any errors and secure your m-commerce app, making it hackproof.

5. Authentication

Authentication is required whenever changes are made to a user’s personal information, which is confidential. These authentications are especially crucial when it comes to financial transactions. 

6. Cryptography

Weak cryptography makes an app prone to cyber-attacks. Your app’s cryptosystem must be robustly secured to prevent any breaches by hackers.

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FAQ

How much does E-commerce app development cost?

Developing an m-commerce app might cost anywhere between $50,000 and $100,000. However, the final cost of m-commerce depends on numerous aspects, such as the app’s complexity, features, design, platforms, and the development team.

What is the difference between an E-commerce and m-commerce app?

An e-commerce app facilitates online buying and selling via the internet on various devices. On the other hand, an m-commerce app specializes in these transactions exclusively on mobile devices, optimizing for smaller screens, touch interactions, and location-based features.

How can immersive metaverse experiences support m-commerce apps?

Metaverse experiences can support the integration of virtual and physical shopping domains. Users can shop, interact, and explore products through realistic digital environments using augmented reality (A.R.) and virtual reality (V.R.) technologies. 

Why is M-commerce app development significant?

M-commerce apps create a direct link between businesses and customers. These apps offer personalized experiences, quick access, and convenience of shopping with few taps of fingers to customers, increasing business growth and revenue.

What role does security play in M-commerce app development? 

Security is crucial to protect user data and payment information. Implement strong encryption, use secure authentication methods, regularly update the app for security patches, and comply with data protection regulations.

Read our relvent article: Benefits of an E-commerce Mobile App?

Senior Content Writer
Gohar Aslam
Coding Pixel

Gohar is a seasoned IT writer specializing in leading technologies. He holds a Bachelor's degree from the University of London, with professional experience spanning over five years in the IT sector. His expertise involves a keen focus on mobile applications, web apps, blockchain, content management systems, e-commerce, and fintech. Beyond the professional field, Gohar is an avid reader and reads extensively about emerging and innovative technologies.